“Hi!” — That’s how everything starts.
A spark. A connection. An idea.

I'm a creative — by heart, by craft, and with over 25 years of experience. I'm a do-tank.

I trust the process and I believe in iteration.

I've built content systems that scale — from the first idea to the final asset.

I shape ideas into stories, experiences, and identities that move people. I've honed my voice through copywriting and fallen in love with storytelling. As a photographer, I frame emotion. As a dramaturge and scenographer, I see the bigger picture and the finest detail.

I shift conversations from how to why — and then I make sure how it actually happens.

So: Hi. Let's build something that works.

Brands I've built with
AMP, Carl Zeiss, Chevrolet / Chevrolet EMEA, Commerzbank, DER / DER Touristik, Deutsche Bank, Deutsches Architekturmuseum, Dunlop EMEA, Goodyear EMEA, GM, Hill+Knowlton Strategies, HR3, IQOS, Landliebe, Leo Burnett, Lindt & Sprüngli, Lufthansa / Miles & More, Mazda, MERZ SPEZIAL, Philip Morris (B2B, B2C), Procter & Gamble, REWE / REWE Group, SAATCHI & SAATCHI, Samsung / Samsung Electronics, Serviceplan, Stadt Frankfurt, Westwing, ZDF

October 2025

Raum für Neues – A Stage for the City
In the heart of Frankfurt, something new is taking shape: an open stage for dance, theatre, music, performance—for you, for all of us. Raum für Neues brings culture to the streets, right where life happens.

A project by AMP Dance Company and the German Architecture Museum—proving that art doesn’t belong behind walls, but at the center of urban life.

More

2025

AMP mit Goethe-Institut: NÄHE UND DISTANZ IM KREATIVEN SCHAFFENSPROZESS – RAUM FÜR NEUES. ES IST AN DER ZEIT .

Wir legen Grundlagen!

Wir eröffnen den "Raum für Neues"

Our AMP production, “Sketches of life, love, and happiness.” was fun.

Some work was published at REKTMAG.